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LG Sponsorship Guidelines & Application
Thank you for considering LG Electronics for your sponsorship opportunity.
In order for us to evaluate each opportunity fairly and have ongoing access to all proposals, we ask that you please address the criteria and submit your proposal through filling out the online form and attaching a proposal. We will no longer accept sponsorship proposals submitted by any other means.
Guidelines
LG Electronics only pursues sponsorship opportunities that clearly enhance the LG Electronics brand by:
- Inspiring the inventive spirit
- Providing broad reach and appeal to our target customer audience
- Portraying LG Electronics as a global leader in providing vital technology for home and business
- Providing LG Electronics with a variety of benefits, most significantly in the areas of marketing,
  branding and exclusive customer hospitality
- Allowing LG Electronics to demonstrate our technology in a compelling and unique manner
- Demonstrating LG Electronics commitment to our home communities and employees, and/or
  reinforces our values, interests and convictions as a company
1. For consideration a sponsorship opportunity must
2. Timing
3. Exclusivity
4. Pricing
5. Market Reach
6. Ineligible sponsorship requests
If your sponsorship opportunity meets the above criteria, please submit your proposal at "Online application form". Please note that all submitted proposals must include the following information in order to be considered.
  • Complete description of the opportunity for LG Electronics
    		•
      o How will LG Electronics be showcased
      o Why is LG Electronics the ideal / desirable partner
  • Marketing entitlements and benefits
    		•
  • Terms and conditions of the agreement
    		•
  • All cost of sponsorship and appropriate leverage by LG Electronics to maximize the marketing
    •     and hospitality value Current sponsor list
     Sponsorship requirements
    1. For consideration a sponsorship opportunity must
  • Align with the LG Electronics brand attributes
    		•
      o Demonstrate that LG Electronics "life’s good" through a creative and inventive use of our
         technology and solutions
      o Inspire and encourage the innovative spirit for the common good
      o Exemplify inclusion for a wide range of individuals
    2. Timing
  • Sponsorship proposals must be submitted at least six (6) months prior to the start date in order
    •      to allow LG Electronics ample budgeting and planning to fully leverage the value of the
        sponsorship
    3. Exclusivity
  • LG Electronics must have a distinct and clearly delineated role
    		•
  • LG Electronics will not share the technology category or co-sponsor with a competitor
    		•
    4. Pricing
  • The total benefit and value of the sponsorship to LG Electronics must exceed the total cost that
    •      LG Electronics is being asked to contribute
  • Attractive opportunities must be priced consistent with LG Electronics return on investment
    •      criteria
    5. Market Reach
  • LG Electronics pursues local, national, regional and global sponsorship opportunities
    		•
    6. Ineligible sponsorship requests
  • Sponsorship of individuals
  • Product requests
    		•
  • Organisations that discriminate on the basis of race, color, sex, sexual orientation, age,
    •      religion, national or ethnic origin or physical disability
  • Limited hospitality opportunities, including association memberships or table sponsorship for
    •      gala or fundraising events
  • Religious organisations
    		•
  • Research studies
    		•
  • Activities with obvious political agendas
    		•
  • Activities of questionable tastes, promoting violence, encouraging illegal activities or breaking
    •      the law in any way