Guests were enthralled by the energetic and interactive entertainment as LG Electronics reiterated their gratitude to retailers for their on-going support. Amongst the show stopping light display and Rock’n Roll theme, retailers were provided with an exclusive glimpse into LG’s latest and innovative product ranges for the second half of 2006.

Showcasing a host of Australian firsts, LG’s product line-up left retailers enthusiastic and reaffirmed the company’s leadership and commitment in developing world-class, premium goods. As part of the Roadshow, LG further revealed the ‘Steam Washer/Dryer’ advertising campaign and an overview of LG’s past, present and future marketing campaigns.
As a testament to LG’s calibre and experience in innovative technologies, guests enjoyed the ‘Big Night Out’ filled with cutting edge graphics and dramatic displays. LG reinstated why the annual Roadshow is a key highlight on the trade calendar by incorporating 42 moving lights, three projectors transmitting four million pixels and 96 channels of audio, boosting 102,000 watts of lighting and audio power. This amazing display served as the backdrop to host Paul McDermott, LG stage presenters and ‘The Love Generators’ who wooed the crowd with rock melodies ‘Let me Entertain You’, ‘Good Times’ and ‘You Shook Me All Night Long’.

“The Roadshow is a major event for LG Electronics as it provides an opportunity for us to display our thanks to our retail partners by offering a night of explosive entertainment, insight into upcoming advertising campaigns and most importantly, a look into LG’s newest product ranges,” said Daniel Shin, Managing Director LG Electronics Australia.

“LG recognises the role our trade partners have played and continue to play in the company’s success. Their contribution and dedication to deliver the highest standards of service to consumers has furthered LG’s credibility and leadership in the market. LG appreciates the on-going support and remains committed towards maintaining a mutual and long term relationship with our valued trade partners,” he said.

Key speakers at the Show included: Graeme Cunningham, National Sales Manager; Murray Richardson, National Whitegoods Sales Manager; Tony Thompson, National AV Sales Manager and Paul Jenkins, General Manager of Marketing.

Products on display at the Roadshow included:

Whitegoods
• Side-by-Side Refrigerator (GR G22TVS) – features a convenient home-bar, 15” LCD display and ice-maker conveniently positioned in the door of the unit saving up to 28L of usable space in the freezer compartment. With a list of cooling technologies, food is kept fresher for longer whilst the wide, adjustable cantilevered shelves and tilt freezer drawers, allow for easy access and more storage room. Currently available for RRP $7,499.

• French Door Refrigerator (GR-L 218STB) – offers consumers the latest in cooling technologies in a modern stylish unit. The in-door ice maker, convenient storage units and titanium finish, makes the French Door Refrigerator perfect for the modern kitchen. Whilst the linear compression motors ensure that less energy is lost and more efficient power output is achieved. Currently available for RRP $4,999.

• Wine Cellar (GC-W81BXG) – provides the perfect blend of temperature, humidity, stability (no vibration) and ventilation, that making wine cellaring simple, convenient and effective. Appealing to those with distinguished décor tastes, the GC-W81BXG comes in a smooth and streamlined grey hairline aluminium finish, combining practicality and functionality with an abundance of sophistication and style. Currently available for RRP $2,499.

• Steam Washer / Dryer (WD-1255RD) – is the newest advancement in steam technology in the washing process. The eco-friendly steam technology uses less water and energy while preventing shrinkage and extending the life cycle of the garment. The 10kg washer / 6kg dryer also features dual wash system, load sensing, water recirculation, 4.5 water rating and a 4.5 star energy rating. Available end of August 2006 for RRP $3,499.

• Bench SolarDom Light Wave Oven (MP-9485S) – the latest addition to the compact light wave oven range offers consumers a stylish, modern appliance that incorporates innovative technologies that ensure cooking will be quicker, easier and far more enjoyable. The versatile SolarDOM Light Wave Oven offers oven, grill and microwave cooking functions at the push of a button, making it a 3-in-1 appliance. Currently available for RRP $1,124.

• Built-in Multifunctional Oven Range (EM790SP) – features a powerful halogen heater, speed and autocook menus and user friendly functions, consumers can create quality, healthy meals in a fraction of the time. The Speed Pyrolytic Self-Cleaning function provides a convenient and simple way of cleaning the oven interior up to 30 per cent faster than other ovens on the market. Currently available for RRP $3,499.

• 4 Inductive Cook Top Visual Cook Zone (KA68010S) – with key features like residual heating and booster function, the KA68010S allows for quality cooking without hours in front of the stove. The nine level dial and individual timer provides modern, everyday chefs with the option to choose the ideal temperature and cooking duration to best suit each individual recipe. Currently available for RRP $3,124.

• LG Allergy Care Vacuum Cleaner (V-KC402HTU) – is heralded as one of the most sophisticated and powerful floorcare devices on the market. Utilising technology that represents the next evolution in bagless vacuum cleaners, the V-KC402HTU offers superior cleaning performance and design features that are gentler on wooden floors and furniture. Currently available for RRP $874.

• ArtCool Photochangeable – this range allows consumers to insert their own picture or photograph under the transparent front panel while cool or warm air flows from the back of the frame. The stylish new models are equipped with the 3D Air-Flow System, for more even air distribution, ‘Neo Plasma Plus Air Purifying System’, and bio-enzyme filters that further enhance the sterilization feature of air-conditioners to provide a healthier living environment. Available in September 2006 for RRP $1,699.

Audio Visual

• Integrated HD Slim CRT TV (32FS4D) – the sleek and stylish Super Slim CRT (32FS4D) provides exceptional viewing with crystal clear image resolution (1080i) and uncontested picture quality. Featuring LG’s unique picture enhancing XD™ engine and progressive scan, the 32FS4D offers remarkable visual display due to the enhanced digital signals, improved brightness, colour, contrast, detail and definition, delivering crisper images for enhanced viewing. Available August for RRP $1,624.

• LCD TV with In-built DVR (42LC2DR) – incorporating LG’s unique XD Engine, In-built HD Tuner, extensive HD recording options and display quality, the 42LC2DR is undoubtedly an extension of LG’s premium display products. With 4.3 trillion colour reproduction and an outstanding contrast ratio of 1600:1, this unit is guaranteed to deliver unparalleled picture projection. Availability November for RRP $5,999.

• Plasma TV with In-built DVR (50PB2DR) – is the newest Plasma, revolutionising the home entertainment experience. With in-built HD tuner and digital video recorder with 250GB HDD and remarkable contrast ratio and brightness, the 50PB2DR offers outstanding picture quality with the benefits of instant HD recording from one convenient unit. Availability November for RRP $6,999.

• Portable DVD Player (DP181T) – providing superb picture quality, an extensive range of audio options, in-built digital TV tuner and 7 inch wide LCD, swivel screen, users are able to maximise their entertainment experience outside the confines of their living room or office. Availability TBC for RRP $499.

• HDD / DVD Recorder with Digital Tuner (DBRH197) – is the newest addition to LG’s HDD / DVD recorder range, allowing consumers to record digital TV broadcasts. Consumers now have the freedom and ability to manage their own viewing experience, from one individual unit. The DBRH197 includes an impressive 250GB HDD, allowing up to 345 hours of recording time and HDMI connection. Available TBC for RRP $1,299.

For more information on LG’s innovative range of products, please visit www.lge.com.au or call 1800 725 375.