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The LG Electronics brand was launched in Australia in 1997. An innovative product range, supported by extensive marketing campaigns has led to strong sales growth.


LG Electronics Australia currently has over 350 employees nationwide with branch offices in New South Wales, Victoria, Queensland, South Australia and Western Australia. In line with its global philosophy, LG Electronics Australia sets new benchmarks in digital and marketing innovation.


A Platform of Marketing success in Australia has been the slogan 'LG, Lifes Good'. The slogan has cemented the company in the hearts and minds of Australian consumers and successfully communicates LG's underlying goal and vision - to make life easier with people-friendly technology.

In the Australian market, LG Electronics currently offers the following products:


Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can do. Fast innovation also means 30% more sales and improvement in our market share, new product development and unveiling these 30% faster, technology development and establishment of corporate value three years ahead of competitors.



TV/AUDIO/VIDEO HOME APPLIANCES MOBILE PHONES
COMPUTER PRODUCTS AIR CONDITIONER

LG is also actively involved in Sporting and community efforts with major sponsorships across various organisations. LG are the major sponsors of the Cronulla Sharks (NRL), Fremantle Football Club (AFL), supporting sponsors of the Port Adelaide Power (AFL) and are also sponsors of the Wesley Mission’s LifeForce Program.