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LG is also actively involved in Sporting and community efforts with major sponsorships
across various organisations. LG are the major sponsors of the Cronulla Sharks (NRL),Fremantle Football Club (AFL),supporting sponsors of the Port Adelaide Power
(AFL) and are also sponsors of the Wesley Mission’s LifeForce Program.
The brand LG Electronics was launched in Australia in 1997, An innovative product range, supported by extensive marketing campaigns has led to strong sales growth.
LG Electronics Pty Limited has its Head Office in New South Wales and branch offices and warehouses in Victoria, Queensland, South Australia. Western Australia and Townsville. In line with its global philosophy. LG Electronics Australia sets new benchmarks in digital and marketing innovation.
A platform of Marketing success in Australia has been the slogan ‘LG, Lifes Good’. The slogan has cemented the company in the hearts and minds of Australian consumers and successfully communicates LG’s underlying goal and vision - to create products that enrich lives enabling them to have more personal time.
LG Electronics comprises of six separate companies. Digital Appliances, Digital display & Multimedia, Mobile Handsets, Information & Communications Systems, and Digital Network and Display Device.
In the Australian market, LG Electronics currently offers the following products:
Home Network Appliances, Refrigerators/Freezers, Washing Machines, Dishwashers, Vacuum Cleaners. Air Conditioners, Microwaves, Cooking Range, Plasma Display Panels, LCD Televisions, CRT Televisions, Rear Projection Televisions, Home Theatre, VCR and DVD players and DVD Recorders, Audio Systems, Mp3 Players, GPS Navigator, LCD and
CRT Computer Monitors, Notebooks, CD-ROM and CD Rewritable Drives, DVD Rewriters and Mobile Phones.
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